Abe Lincoln Essay Example For Students

Abe Lincoln Essay Abraham Lincolns death was a pernicious consummation of an as of now bitterand resentful occasion in American history, the Civil War. John Wilkes Booth and hisgroup of co-plotters created designs in the pre-fall of 1864 to onlykidnap the President and take him the Confederate capital of Richmond and holdhim as an end-result of Confederate detainees of war. Corners gathering of conspirators:Samuel Arnold, Michael OLaughlen, John Surratt, Lewis Paine, George Atzerodt,David Herold, and Mary Surratt (Johns spouse), made arrangements on March 17, 1865, tocapture Lincoln, who was planned to see a play at a medical clinic in the outskirtsof Washington. In any case, Lincoln changed plans and stayed in the capital(Booth 98) On April 9, 1865, General Lee gave up to GeneralGrant at Appomattox. After two days Lincoln conveyed a discourse before theWhite House to a gathering that had accumulated outside. Stall, being available in thisgroup, heard Lincoln recommend that specific democratic rights ought to be conceded to theblacks. Irritated, being a bigot, Booths designs presently abandoned thekidnapping of Lincoln to his death (Lewis, Neely 115) Three days beforehis death Lincoln recounted a fantasy he had to his significant other and one of hisfriends, Ward Hill Lamon. As per Lamon, the President stated: Aboutten days back, I resigned exceptionally late. I had been sitting tight for some importantdispatches from the front. I was unable to have been long in bed when I fell into aslumber, for I was exhausted. I before long started to dream. There appeared to be a passing likestillness about me. At that point I heard repressed cries, as though various individuals wereweeping. I thought I left my bed and meandered ground floor. There the quiet wasbroken by the equivalent forlorn wailing, yet the grievers were undetectable. I went fromroom to room; not a single living individual was to be found, yet the equivalent melancholy sounds ofdistress met me as I went along. I saw light in all the rooms; each objectwas natural to me; yet where were all the individuals who were lamenting as though theirhearts would break? I was perplexed and frightened. What could be the importance of allthis? Resolved to discover the reason for the situation so strange andshocking, I kept on until I showed up at the East Room, which I entered. There Imet a nauseating astonishment. Before me was a catafalque, on which rested a corpsewrapped in memorial service vestments. Around it were positioned troopers who were actingas watchmen; and there was a crowd of individuals, looking sorrowfully upon the corpse,whose face was secured, others sobbing sadly. Who is dead in the WhiteHouse? I requested of one of the officers, The President, was hisanswer; he was slaughtered by a professional killer. At that point came a boisterous eruption of melancholy fromthe crows, which woke me from my fantasy. I dozed no more that night; and althoughit was just a fantasy, I have been abnormally irritate d by it eversince.((Online) http://members.aol.com) Was it conceivable that PresidentLincoln knew about his death before it really occurred? On the morning ofFriday, April 14, Booth halted by Fords Theater and discovered that PresidentLincoln and General Grant were anticipating going to the night execution ofOur American Cousin. Stall at that point held one last gathering with the schemers andsaid he would execute Lincoln at the theater, he had discovered that Grant had lefttown. Atzerodt was to execute the Vice-President Andrew Johnson at Kirkwood Housewhere he lived. Powell and Herold were relegated to slaughter the Secretary of StateWilliam Seward. The two assaults were booked to happen all the while atapproximately 10:15 p.m. that night. Corner trusted that the subsequent confusion andweakness in the administration could prompt a rebound for the South (:Lewis, Neely187) At about 7:00 p.m. William H. Convict, Lincolns guardian, was relievedthree hours late by John Parker. Parker was advised to be available at FordsTheatre when the Presidential party arrived. Law breaker stated, pleasant evening, Mr. .ua01f8abb27751c237da73d10d62097c5 , .ua01f8abb27751c237da73d10d62097c5 .postImageUrl , .ua01f8abb27751c237da73d10d62097c5 .focused content region { min-tallness: 80px; position: relative; } .ua01f8abb27751c237da73d10d62097c5 , .ua01f8abb27751c237da73d10d62097c5:hover , .ua01f8abb27751c237da73d10d62097c5:visited , .ua01f8abb27751c237da73d10d62097c5:active { border:0!important; } .ua01f8abb27751c237da73d10d62097c5 .clearfix:after { content: ; show: table; clear: both; } .ua01f8abb27751c237da73d10d62097c5 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; progress: mistiness 250ms; webkit-change: darkness 250ms; foundation shading: #95A5A6; } .ua01f8abb27751c237da73d10d62097c5:active , .ua01f8abb27751c237da73d10d62097c5:hover { murkiness: 1; progress: obscurity 250ms; webkit-change: darkness 250ms; foundation shading: #2C3E50; } .ua01f8abb27751c237da73d10d62097c5 .focused content region { width: 100%; position: relativ e; } .ua01f8abb27751c237da73d10d62097c5 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; text-beautification: underline; } .ua01f8abb27751c237da73d10d62097c5 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ua01f8abb27751c237da73d10d62097c5 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe range: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-fringe sweep: 3px; text-adjust: focus; text-improvement: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .ua01f8abb27751c237da73d10d62097c5:hover .ctaButton { foundation shading: #34495E!important; } .ua01f8abb27751c237da73d10d6 2097c5 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .ua01f8abb27751c237da73d10d62097c5-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ua01f8abb27751c237da73d10d62097c5:after { content: ; show: square; clear: both; } READ: Walmart internet business operations Essay Lincoln. The President answered, Good-bye, Crook. Agreeing toCrook this was a first. Lincoln ALWAYS recently stated, Good night,Crook.(Reck 148) Around 8:00 p.m. the Lincolns went out in astage mentor and continued to get Clara Harris and Major Rathbone. Parker ledthe route into the theater, with the play as of now in progress. When Lincolnentered the acting halted and they played Hail to the Chief. Theaudience rose to their feet and acclaimed the President. When he was situated inthe state box the play proceeded. Corner showed up at Fords Theater at 9:30 p.m. furnished with a solitary shot derringer and a chasing blade. Joseph Burroughs, a boywho worked at the auditorium held his pony in the back rear entryway while Booth went toget a beverage at a close by cantina. He returned the performance center at 10:07 p.m. andslowly advanced towards the state box. John Parker had recently left his post. At about 10:15 p.m., Booth opened the entryway and shot Lincoln in the rear of thehead at close to point-clear range, and battled with Rathbone. Stall stabbedRathbone in the arm and hopped around eleven feet to the stage. At the point when he crashedto the floor he snapped the fibula bone in his left leg. Numerous in the theaterthought they heard him holler Sic Semper Tyrannis, latin for asalways to despots. Corner flashed his blade to the group and made his wayacross the phase before in excess of 1,000 individuals. It happened so speedy no onehad opportunity to stop him. Corner got away out the indirect access and left the city (Lewis,Neely 261-263). The other portion of the arrangement to murder Vice-President Johnson andSecretary of State Seward was fundamentally a disappointment. Atzerodt made no endeavor tokill Johnson, and Powell wounded Seward however it neglected to murder him. Heroldescaped from the capital utilizing a similar extension, the Navy Yard Bridge, as BoothThe two met in Maryland and halted quickly around 12 PM in Mary Surrattstavern, where they had supplies prepared to escape toward the South. At around 4:00 a.m. they showed up at the home of Dr. Samuel Mudd who set and braced Boothsbroken leg. Back in Washington, the shot had entered Lincolns head aboutthree creeps behind his left ear and went around seven and a half inches intothe mind. The principal specialist to take care of the President was Charles Leale. Heknew right then that the injury was mortal and the President wouldnt be ableto recuperate. Lincolns body was conveyed over the road to the PetersonHouse. Outfitted officers monitored the house while a night long demise watch started. Specialists said a normal man with this sort of wound would have kicked the bucket in twohours, Lincoln kept going nine. At 7:22 and 10 seconds a.m. on April 15, 1865President Abraham Lincoln was dead. After becoming aware of the news Secretary of WarEdwin M. Stanton stated, Now he has a place with the ages. Federalauthorities found Booth and Herold at Garretts ranch close to Port Royal,Virginia on the morning of April 26. Covering up in a horse shelter, Herold surrendered, however Boothwould not all that he has lethally shot. Inside days of their catch theco-schemers were captured by the legislature. All were seen as liable by amilitary court. Mrs. Surratt, Powell, Atzerdot, and Herold were all hanged onJuly 7, 1865. Dr. Mudd, OLaughlin, and Arnold were given life terms inprison. John Surratt fled to Canada and afterward disappeared to Europe, where he wascaptured and was attempted in 1867 out of a common court. The jury was gridlocked andSurratt went free. Dr. Mudd and Arnold were completely absolved by President AndrewJohnson right off the bat in 1869. .u70af91e52fd2a02158f7e04823fefece , .u70af91e52fd2a02158f7e04823fefece .postImageUrl , .u70af91e52fd2a02158f7e04823fefece .focused content zone { min-tallness: 80px; position: relative; } .u70af91e52fd2a02158f7e04823fefece , .u70af91e52fd2a02158f7e04823fefece:hover , .u70af91e52fd2a02158f7e04823fefece

Education Problem in Korea Essay Example for Free

Training Problem in Korea Essay A mother recovers a migraine at whatever point she returns home subsequent to going to moms ordinary gatherings, the reason for which is to get some data about private guidance. Her youngsters keep her as occupied as an expert supervisor. She studies mainstream recently opened organizations called hagwon, makes a gathering for private exercises, picks educators and pushes her youngsters to examine. At the point when they are approached about their arrangements for the declining long stretches of their lives, most are not putting something aside for mature age. They feel uncomfortable on the grounds that they can't set aside cash, so a few moms go to work to gain enough for additional guidance cost. Numerous married couples contend about their childrens instruction. Nonetheless, their youngsters dont care about their folks inconveniences. The youngsters see it as the characteristic job of guardians, since they are the lords or sovereigns of the family, served by yielding guardians from birth. Guardians appear to permit their childrens whining. Kids dont value their folks since they are not content with their help. Here and there they act like robots constrained by moms orders. They dont have the opportunity to chat with family, to play with their companions or to get adequate rest. They generally rush to get the hang of something. Concerning me, I likewise have nervousness about my little girls private schooling. There are minutes that I need her to push to concentrate somewhat more since I feel stressed when I hear what number of sorts of additional guidance her companions are taking. Yet, I can quiet down my childish want by taking a gander at my depleted little girl. I attempt to affirm that the best consequence of considering originates from self-concentrating with solid inspiration. Most guardians dont hold up until their kids request that they help with their examining. Theyre forever discontent. For instance, numerous Korean goose daddies choose to forfeit their lives without anyone else, not by the childrens requests, despite the battle with depression after they send their families to an outside nation. Nowadays, numerous normal families without adequate funds are getting ready for their kids to concentrate abroad in spite of the gigantic expense. They most likely need to press their financial plan or even acquire the cash. Are their valuable children and little girls going to thank their folks later on? Will their folks be happy with their youngsters later? I wonder how incredible their results will be. Notwithstanding issues inside families, there are many symptoms with private schooling at school, which are for the most part from the examining trouble. They get familiar with the material they need ahead of time in hagwon before they learn it at school. Numerous math instructors in center school become disturbed while they are showing hypotheses or ideas. A few understudies dont focus on the exercise since they are under a dream that they definitely know it all. As a matter of fact, they cannot unravel even the simple and essential issues when somewhat changed. What is the speculation of the cash and time for private exercises for? Math educators state the fragmented information ruins the understudies capacity to think. In English class, there are a few familiar understudies with local elocution picked up in English talking nations. Notwithstanding, once in a while instructors are disturbed when they are tranquil and never volunteer for the class since they dont need to be casualties of skeptical prodding from their companions. The understudies high-leveled from private schooling will in general be exhausted during class. Another large issue is about the understudies who have a sort of mental infection, some of who are incredibly hostile and some who have abiosis with no enthusiasm for anything. Their mentality is typically brought about by the weight of contemplating and of too elevated standards contrasted with their capacity. Koreans all realize that financial development depends on instructing for the group of people yet to come. Korea doesnt have enough common assets, so we have to create information and aptitudes. The administration these days needs to increment self-ruling secondary schools for serious framework to develop predominant gifts. Be that as it may, guardians are not liable to diminish the private schooling. We trust the administration listens cautiously to what the residents state. For example, English educators need little classes as per understudies levels so as to accomplish the focus on English-talking class. Guardians and educators dont need age making approach, yet only one stage in the improvement of instruction strategy. Korean guardians need to recollect this reality: their interest in youngsters who dont have self-inspiration may squander their cash, their time and their vitality. Id like to encourage guardians to allow their kids to pick what they need, and to hold up until they are anxious to examine what they need. Additionally, I propose they ought to disregard their neighbors private schooling, not government funded training.

BlackBerry Company and E-business

BlackBerry Company and E-business BlackBerry Company Nov 15, 2018 in Coursework Introduction BlackBerry Company rebranded since 2003 as Research in Motion Limited is one of the Canadian based wireless and Telecommunication Companies. The company has made several equipments starting from Blackberry smart phones and tablets and it was founded by Mike Lazaridis in 1984. The company worked with several companies such as Sony Erikson in order to develop some Internet Technologies such as Email Network and two-way paging system up to 1998. Since then, the company has introduced several modern technology devices that have hit the market by not only being used by the businessmen but also by government representatices. In our business report, the current and future use of Internet Technologies of the Blackberry company will be discussed and analysed. The E-business background based on various theories and frameworks, e-marketing analysis of the company, Web-design and business to business analysis will be addressed as well. Moreover, the social networking /web 2.0 applications by the company will be discussed before providing conclusion and recommendation remarks to the company. E-business Background Electronic business is the process of doing business electronically and it is more demanding than electronic commerce. In most cases electronic business possesses broader scope of all electronically enabled businesses such as business to business, business to consumer and even business to public sector. The word was coined by the IBM CEO, Mr. Lou Gerstner who began to define and analyze the idea of network based computing. According to the World Wide Web theory, several adverts placed by the company through the web did better than those placed on catalog-based sales boards (Boone Kurtz 2012). The advert promoted new sales level and hence various companies including BlackBerry and IBM decided to develop the E-business website through the website. Other business found that the website was a good site for placing customer service information such as location of products, corporate images and vacancies. As the website expanded, Internet business developed through other companies such as Amazon and eBay.

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I Am Grateful For What You Have Your Life - 1025 Words

It is so important to be grateful for what you have in your life. Be grateful for what you have right now, and you will simply be living a happier life. People that fill their lives with complaining, fill their lives with stress. We almost go through our day looking for things to complain about. Once you change that and have a positive outlook, lots of that stress will go away. Be grateful, positive, live in the now, because on a moments notice it can all be taken away. This took me a long time before I realized this for myself. The first memories that I can recall, are in the ambulance. Due to the collision and the impact to my head, I had lost my sight for the moment. I could feel my body completely strapped down, to what I soon figured out was a gurney. At the beginning not knowing I was restrained, I struggled to free myself. As I struggled pain filled my neck and shoulder. The pain was so intense that even the smallest movement of my head would shoot a sharp pain int o my neck. I was totally confused and had no idea what had happened to me. I listened as I heard paramedics talking around me. They begin strapping a brace to my neck. As they put it on pain once again filled my neck. I tried to communicate to the paramedics, but it was difficult to form my words. I know what I wanted to say, but it was near impossible to actually speak it. Moments later I passed out. I woke up again in a hospital bed. I glanced down and saw I was in a hospital gown.Show MoreRelatedWhat Makes A Blessing?1155 Words   |  5 Pagesneed bravery to be grateful, but we do indeed need to be brave, because it’s very hard to point out one’s own failure to be thankful. Gratitude softens our hearts to where they are more pliable in the hands of a loving God. Hard hearts are generally ungrateful, so asking God to make us brave enough to see where we are lacking gratitude is a worthy endeavor and surely pleases our Father in heaven. Examine your life. Are there any gratitude shortcomings? 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I am neither a leader nor a follower. So â€Å"what am I?† You ask. I am myself, I don’t base my decisions off of other’s opinions, I don’t have an idol that I ventureRead MoreEssay about Pursuing Life Goals1263 Words   |  6 Pageshis address, Jobs said† you cant connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.† (Jobs, 2005) This piece advice is simple to understand intellectually, but it also proves difficult to follow. Many people need to understand how they can achieve their dreams before they endeavor to follow them. I delayed returning to schoolRead MoreMy Best Friend Essay722 Words   |  3 Pagesfriends and we have known each other since the fifth grade. Even though we may look a little different, some people may think we are sisters. I am grateful for the times we share, the memories we have, and the things we will do in the future together. I am grateful for you. I hope you know how much, and if you don’t, hopefully this letter will show you. You make me smile, you make me laugh, you are there for me, always. You are an amazing person who has many special qualities. You are sweet, kindRead MoreNotes On Nature Keeps Us Alive1356 Words   |  6 Pages11. Nature Nature keeps us alive, so it is something that I am totally thankful for. The trees give us oxygen. The rivers, lakes, and oceans give us water. The beauty of it fills our souls and makes us happy. The sound of it relaxes us. There is so much to be thankful for about nature. I am grateful for every day I got to experience it. 12. My Mind I have a friend who has a brother that has an illness where he can t comprehend things or speak. He has been living physically for over 45 yearsRead More Grooms Wedding Speech - Damn Statistics Essay562 Words   |  3 Pages Ladies and gentleman, I have to be honest with you all and admit that I am quite nervous about standing up here and speaking this evening. While I was writing my speech I came across some interesting statistics about what guests are thinking about during a wedding speech. Apparently, twenty percent of you are thinking about getting onto the dance floor and partying the night away. Thirty percent of you are thinking about the marital status of the best man. Ladies, you may be pleased to know thatRead MorePersonal Philosophy Essay 873 Words   |  3 PagesThe older I have gotten the more I have realized what really describes me as a person. I have been put through many tasks and challenges that were meant to change the way my personality tree has grown. School, friendship, losses, and gains have formed the clay I call my life and I am grateful for what my life has cooked up for me. These challenges have shown me what matters the most in life and what matters the least. More importantly they have shaped the way my personality is put into context todayRead MoreThe Visualization Practice Of Visualization966 Words   |  4 PagesVisualization Practice I wanted to this a practice of visualization together. First I want to try a practice of visualization as a way to calm our thoughts and feelings. Close your eyes. You are now in a calm, relaxed state of being. To deepen this state you can imagine yourself travelling into space. Visualize yourself drifting weightlessly and effortlessly through space. See the deep blue-black color of space all around you. Watch the stars and planets slowly recede as you move past them furtherRead MoreEvent Changed My Life1514 Words   |  7 PagesI want to share with you five things that I implemented into my life that created amazing, compounding change, and completely shifted the direction and energy of my life. I came to them through reading, talking with others, and taking an honest look at my circumstances and the chain of events that led me to be where I was. I was discouraged by the drudgery, loneliness, and lack of direction I found embedded in my day to day experience. I used the wisdom and experience of many to create a plan of

How Organizations Monetize Their Presence On Social Networking Platforms Free Essays

string(53) " generate revenue through Facebook \(Carolyn 2011\)\." Introduction The recent years has seen tremendous changes with the way people communicate and interact. These changes have been driven primarily by the development of social networking platforms such as Facebook, Twitter, Myspace and Linked In among many others. These Web-based â€Å"social networks† have revolutionized the way people network, communicate and interact. We will write a custom essay sample on How Organizations Monetize Their Presence On Social Networking Platforms or any similar topic only for you Order Now Twitter reached a Facebook currently boasts of more than 750 million active users and is predicted to grow twice as large over the coming years (Conroy Narula 2010). Twitter has over 100 million active users. With the advent of technology, it is clear that the world is growing into one ‘global village’ Not only has social media had tremendous impact on the way people communicate and interact, but it has also revolutionized the business world with a vast majority of companies joining social media platforms (Argawal Mital 2009). The proliferation of these media platforms have led to the rise of new business approaches that provide opportunities to organizations to connect and interact with their customers, thereby challenging the traditional approach of marketing. Companies are making the most out of the web 2.0 opportunities with majority of them seeking to enhance customer relationships through these media platforms (ATT 2008). Others are using them for sales and marketing purposes (ATT 2008). Participating in these web-based â€Å"social networks’ has clearly become a business imperative. In this regard, this paper will explore the use of social media as a business tool. In particular, it will examine how organizations monetize their presence on social networking platforms while drawing reference to practical case studies. The paper will examine trends in social networking, applications and challenges of these powerful tools in business. This will include an analysis of the impact of social networks in business transactions. Additionally, the paper will recommend methods and approaches to building relationships with customers that could potentially increase revenues in organizations. Social networking trends and application in business People by nature are social and love to share and interact with others. The proliferation of social media platforms has radically shifted the way people interact and how business is conducted. The advent of technology has made it possible for people to easily communicate and interact across the globe. Social networking is now an important aspect of people’s lives (Gillin 2010). The business domain has not been left behind either. From pure interaction tools to business tools, social media appears to have had a tremendous impact in the business world. Gone are the days when pure-bricks business model would thrive well in the market (Bashar et al 2012). With advances in technology, businesses have learnt to use them to their benefit. Microsoft, Google, Amazon, and eBay are Prime examples of technology driven companies. Given the proliferation of social networking sites, such as Myspace, Linked In, Facebook and twitter, it has become almost impossible to design marketing strategies without taking into consideration these media platforms. Social media has gained prominence and is considered vital for today’s marketing mix. Both the small and big businesses have flocked to these media platforms. Whilst Major brands, such as Virgin and Starbucks, appear to have established their presences in these media platforms, social media adoption seems to be increasing amongst small businesses as well. According to study conducted by the University of Maryland, the rate of adoption among the small enterprises doubled from 12% in 2009 to 24% in 2010 (Rao 2010). The use of social media as a business tool is particularly evident in emerging markets of China, India and Brazil. According to a KPMG report, these countries are 20% more likely to expand their business frontiers into social media than their counterparts in UK, Germany, Australia and Canada (KPMG 2011). This can be attributed to their lower dependence on ‘legal systems’ compared to the developed economies which bind their organizations to their long-established channel strategies. How organizations can monetize their presence in social networking platforms Businesses are targeting social networking sites, such as Facebook and Twitter, as key market surveillance areas given their large user base. This becomes the key source for the businesses to innovate in congruence with the demands for their mutual benefit (Trottier, 2013). Given the popularity of these social networking platforms in various parts of the world, companies seeking to engage the vast and increasingly affluent online audience can use it as a marketing tool. Marketers can use these social networks for customer acquisition, retention and even generating their revenue. Business units such as marketing, sales, and HR can use these powerful tools to stimulate innovation and monetize their presence. Starbucks is a good example of a company which has successfully established its online presence in social media platforms. Having amassed over 35 million Facebook likes, Starbucks is without doubt one of the largest company that has successfully established presence in social media platforms (Smith 2013). One strategy which Starbucks used to attract Facebook users was ‘through deals’. This retailer company offered to give free coffee to the first 30,000 Facebook users that checked in at UK Starbucks stores using their phones (Smith 2013). This went a long way towards increasing the number of followers and ultimately translated to greater returns. Further, Starbucks used these media platforms to communicate with its ever increasing cus tomer base about their favourite products (Smith 2013). Besides just informing their customers about their products via Facebook, Starbucks has also done well by integrating social issues that people care about into their brand. Given Starbucks success in establishing presence in social media platforms, other retailers across all sectors have similarly followed suit, from clothing sellers such as GAP who have amassed 4.6 million likes to general good retailers such as Target, and even to telecom providers and video games stores such as Verizon wireless and GameStop respectively (Smith 2013). Another company that has monetized its presence in Facebook is The New York Jets. In September 2010, the NFL team launched their ultimate Fan social game, the first application to generate revenue through Facebook (Carolyn 2011). You read "How Organizations Monetize Their Presence On Social Networking Platforms" in category "Essay examples" This application allowed Facebook users to predict game scores, root for their teams and to hold a virtual party with fans from different parts of the world. Further, the Jets engage with their fans on a regular basis via twitter. For example, towards the 2011 AFC playoff championship, the Jets advertised a contest for winning tickets to the tournament. The contest was twitter-based and winners were guaranteed free tickets to the 2011 AFC championship game against Pittsburgh Steelers (Carolyn 2011). It is clear that these companies are leveraging social media platforms to generate sales and increase their revenues. Many more businesses have also begun to exploit social networking sites as business tools, offering various deals and discounts through the sites. Whereas the opportunities created by social networking sites are many, success depends on how best to deploy creative skills to achieve the business goals. Creating traffic and brand awareness As a first step to monetizing social media presence, marketers must build their brand awareness and create traffic. Unless the brand is widely recognized such as Apple, it is necessary to develop social media magnetism (Conroy Narula 2010). Social media campaign can be done by word of mouth or advertising through TV commercials. Audience engagement The second step is building audience engagement. Unless marketers successfully engage with the audiences, they will not be able to reap great returns. For the social media campaign to be a success, marketers must effectively engage with the audience through meaningful conversation and by creating great content that raises awareness and increase sales (Carolyn 2011). Online Advertising Once a consistent traffic has been built and the audience have been engaged, then it becomes easy to monetize. The most basic form of monetizing is putting ads on social media sites and adding affiliate advertising links. Marketers can also choose to offer special promotions such as offering discounts exclusively to followers. Dell computers is a good example of a company that offers discounts to its followers. Dell tweets 15% off for any of their computers with special coupon code entered at checkout (Carolyn 2011). Social media has enabled Dell to amaze over 1.6 million followers and generate more than 2 million incremental revenues. Use of applications Companies may also use apps to monetize social media. They can charge a certain fee for the apps or give it freely in order to strengthen customer relationship. â€Å"Gucci Connect† is a quintessential example of a mobile marketing app (McKinsey 2007). The app enables users to watch live runway and to chat live with Facebook and twitter guests via their mobile devises. Setting up an online store on social media Finally, marketers need to set up a shop on Facebook. Companies can list their products and put updates on social media sites. Whereas these strategies should enable the company to monetize themselves on media platforms, most of the benefit has been branding and not actual purchases. However, for products which are inherently social in nature such as DVDs, books, and event tickets, these have translated to greater returns on investments. Challenges with the use of social media as a business tool Social media has certainly impacted on business. While many companies have found significant benefits with these social platforms, some have encountered unexpected risks and challenges along the way. There have been some challenges such as loss of sensitive information, reputational, legal and operational risks, and reduced productivity as a result of time wastage. Whereas there are many remarkable upside to using social media as a business tool, the vast reach of these media platforms also offer a vast uncharted ‘sinkhole’ of risk (Merril et al 2011). The benefits may be outweighed by reputational risks. For example, in 2009 an employee from a national pizza delivery chain was recorded in a video camera tainting a sandwich which was to be delivered to a customer (Merril et al 2011). When the video was posted on YouTube where it drew heavy reaction from millions of viewers across the world. Viewers tweeted the news and in a span of 48 hours, the chain had experienced a change in consumers’ perception from positive to negative. Such embarrassing moments can tarnish the image of the company. Other risks of particular concern include risks pertaining to intellectual property and media risks, security risk and risk pertaining to employment privacy (Stelzner 2013). Company’s security may be breached by malwares downloaded onto their website. Intellectual property risks may arise if employees post other’s information without their permission. Claims can be made against the company under such situations and contractual breach claims may result where the intellectual property belongs to an existing client (Merril et al 2011). Beyond these risks, some companies may face the challenge of integrating social media into their strategies. According to a Harvard Business review survey, 79% of the 2,100 organizations surveyed used social media platform as a business tool (Gullin 2010). The remaining 21% were in the process of launching social media initiatives. However, majority of these organizations pointed out to the challenge of integrating social media into their strategies. A vast majority of them seem to have no formalized social media strategy whereas others appear to struggle with how best to use the different channels. Methods and approaches to building relationships with customers that could potentially increase revenues in organizations A key important aspect that marketers should take into consideration is knowing how to communicate the right message with customers over media (Smith 2013). Most companies often post their updates through social media platforms which enables existing customers to interact with their favourite brand and get updates of their products. Whereas this approach enhances brand visibility and sometimes lead to new-customer acquisition, it often does not convert social media follows to direct sales and hence ends up hurting the bottom line (Smith 2013). A vast majority of online audience are eager to interact with their brands through these media platforms, but for them to engage in a financially meaningful way, marketers must know how best to reach them. Increasing traffic in the corporate page may seem somewhat beneficial, but it does not result in significant return on investment. As opposed to just focusing on increasing traffic, companies should focus on engaging more with the customers, both at the local and personal level. This would enable them to identify customer needs and tailor services and products to meeting those needs. Not only would this increase sales revenue, but it will also build and enhance customer relationship. Conclusion Business today has transformed from the previous pure brick business models to new approaches that utilize social media as business tools. Social media platforms such as Facebook, Twitter, LinkedIn, Myspace and YouTube among many others have become an important gradient in today’s marketing mix. Customers’ buying experience has gone beyond the traditional transactional base to a contemporary conversational tone by connecting with the clients through the various socializing networks like Twitter or Facebook. In response to the changing consumer behaviors, it has become a business imperative to integrate with the social networking sites. These tools offer business with many benefits including customer acquisition, retention and generation of sales revenue. Further, business units such as marketing, sales, and HR can use these powerful tools to stimulate innovation and monetize their presence. Whereas there are many remarkable upside to using social media as a business tool, there are some unexpected risks and challenges as well. These include the loss of sensitive information, reputational, legal and operational risks, and reduced productivity as a result of time wasted. Beyond these risks, some companies may face the challenge of integrating social media into their strategies. In spite of these risks, social media platforms appear to have had tremendous impacts on the business world, given its ubiquity and remarkable ability to attract and retain new customers which ultimately translates to more returns on investment. There is however need for companies to establish a strategy and associated policies that seek to address the pertinent issues. Although these risks and challenges may seem significant, they can be easily managed with forethought and planning. References Agarwal, S., and Mital, M. (2009) â€Å"Focus on Business Practices: An Exploratory Study of Indian University Students’ Use of Social Networking Web Sites: Implications for the Workplace†, Business Communication Quarterly. ATT, (2008). The business impact of social networking. AT T Bashar, A., Ahmad, I. and Wasiq, M., (2012). Effectiveness of social media as a marketing tool: an empirical study. International Journal of Marketing, Financial Services Management Research, vol. 1 (11) Boyd, D. M., Ellison, N. B. (2007). Social Network Sites: Definition, History and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210 – 230. Carolyn, B., (2013). How to monetize social media. Inc. Conroy, P., Narula, A. (2010). A new breed of brand advocates – Social networking redefines consumer engagement. Delloite. Curtis, A. (2011). The brief history of social media. Retrieved fromhttp://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html Gillin, P., (2010). The new conversation: taking social media from talk to action. Harvard Business Review. Harvard Business publishing Hutley, R., (2009). Social networking as a business tool. Cisco IBSG Inc. ISACA, (2010). Social media: business benefits and security, governance and assurance perspectives. ISACA KPMG, (2011). Going social: how businesses are making the most of social media. KPMG International Li, C. Bernoff, J. (2008) Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. McKinsey. (2007). How companies are marketing Online: A McKinsey Global Survey. McKinsey Merrill, T., Latham, K., Santalesa, R. and Navetta, D., (2011). Social media: the business benefits may be enormous, but can the risks-reputational, legal, operational-be mitigatedInformation Law Group. ACE publishers Oracle, (2012). Is social media transforming your businessOracle Corporation. Smith, B., (2013). Shortsighted social media strategy misses huge revenue opportunity. [Viewed on 27th November 2013] available from http://chainstoreage.com/article/shortsighted-social-media-strategy-misses-huge-revenue-opportunity Stelzner, M.A., (2013). Social media marketing industry report: how marketers are using social media to grow their businesses. Social Media Examiner Trottier, D. (2013) â€Å"The business of Conversations: Market Social Media and Surveillance and Visibility†, First Monday. Vol. 18, pp. 2-4. How to cite How Organizations Monetize Their Presence On Social Networking Platforms, Essay examples

Literary Analysis of Maya Angelou’s poem `Africa` free essay sample

In the poem Africa, Maya Angelou describes the continent of Africa getting destroyed by the Europeans who has taken their children for slavery. She has described Africa as a black woman who has been exploited for ages for what she is. This has been rightly expressed in the lines â€Å"She does this when she writes â€Å"†¦mountains her breast two Niles her tears†Ã‚  (â€Å"Africa† under study). It has also been stated that â€Å"The continent of Africa is personified to create vivid images and the rhythmical patterns contribute to the changing tone from pleasant to unpleasant to contemplative.† (An essay analyzing Maya Angelous poem Africa) The poet is deeply hurt by the fact that English people came into their land by the sea and sold their men as slaves in other countries as they refused to worship the God as described by the English version. These words are expressed in the lines â€Å"churched her with Jesus bled her with guns†. We will write a custom essay sample on Literary Analysis of Maya Angelou’s poem `Africa` or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page   By expressing the words that â€Å"now she is rising†, the poet is trying to say that in spite of all the wrong doings done to that country, Africa is growing stronger instead of laying down and in the process, it still remembers its losses and tragedies. (â€Å"Africa† under study) The line â€Å"now she is striding although she had lain†Ã‚  expresses that in the early stages she was too weak, but now â€Å"she has gained strength of her own injustices.† (â€Å"Africa† under study) Maya Angelou through the poem has tried to describe Africa as a black woman who is torn apart by her past, but still remains strong and confident while moving ahead towards the future. â€Å"Angelou encourages the audience to react sympathetically to the great and almighty continent of Africa through out this poem.† (â€Å"Africa† under study)   Works Cited 1)  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Africa† Under Study; July 28, 2005 in the website of echeat.com: 5th April, 2009 from http://www.echeat.com/essay.php?t=27420 2)  Ã‚  Ã‚  Ã‚  Ã‚   Title:   An essay analyzing Maya Angelous poem Africa using personification and rhythms; 18th February, 2004 in the website of cheathouse.com: 5th April, 2009 from http://www.cheathouse.com/essay/essay_view.php?p_essay_id=30402 Literary Analysis of Maya Angelou’s poem `Africa` free essay sample In the poem Africa, Maya Angelou describes the continent of Africa getting destroyed by the Europeans who has taken their children for slavery. She has described Africa as a black woman who has been exploited for ages for what she is. This has been rightly expressed in the lines â€Å"She does this when she writes â€Å"†¦mountains her breast two Niles her tears†Ã‚  (â€Å"Africa† under study). It has also been stated that â€Å"The continent of Africa is personified to create vivid images and the rhythmical patterns contribute to the changing tone from pleasant to unpleasant to contemplative.† (An essay analyzing Maya Angelous poem Africa) The poet is deeply hurt by the fact that English people came into their land by the sea and sold their men as slaves in other countries as they refused to worship the God as described by the English version. These words are expressed in the lines â€Å"churched her with Jesus bled her with guns†. We will write a custom essay sample on Literary Analysis of Maya Angelou’s poem `Africa` or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By expressing the words that â€Å"now she is rising†, the poet is trying to say that in spite of all the wrong doings done to that country, Africa is growing stronger instead of laying down and in the process, it still remembers its losses and tragedies. (â€Å"Africa† under study) The line â€Å"now she is striding although she had lain†Ã‚  expresses that in the early stages she was too weak, but now â€Å"she has gained strength of her own injustices.† (â€Å"Africa† under study) Maya Angelou through the poem has tried to describe Africa as a black woman who is torn apart by her past, but still remains strong and confident while moving ahead towards the future. â€Å"Angelou encourages the audience to react sympathetically to the great and almighty continent of Africa through out this poem.† (â€Å"Africa† under study). 1)  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Africa† Under Study; July 28, 2005 in the website of echeat.com: 5th April, 2009 from http://www.echeat.com/essay.php?t=27420 2)  Ã‚  Ã‚  Ã‚  Ã‚   Title:   An essay analyzing Maya Angelous poem Africa using personification and rhythms; 18th February, 2004 in the website of cheathouse.com: 5th April, 2009 from http://www.cheathouse.com/essay/essay_view.php?p_essay_id=30402